Privacy policy

PRIVACY POLICY
Last updated: September 20, 2026

This Privacy Policy describes how Pure State Wellness ("Pure State Wellness," "we," "us," "our") collects, uses, shares, and protects personal information when you visit purestatewellness.com or purchase our products (the "Services").

1. Information We Collect

Information you provide directly:
Contact information (name, email address, phone number, shipping and billing address); order information (products purchased, order history); communications (messages you send us via email or contact forms).

Information collected automatically:
Device and browsing data (IP address, browser type, pages viewed, time spent, referring URLs) via cookies and similar tracking technologies; approximate location (derived from IP address).

Information from third parties:
Payment confirmation from our payment processor (we never receive or store your full card number); delivery and fulfillment status from our fulfillment partner.

2. How We Use Your Information
To process, fulfill, and ship your orders; to communicate with you about your order (confirmations, shipping updates, customer service); with your consent, to send marketing emails and SMS about new products, offers, and restocks (you can opt out at any time); to operate, maintain, and improve our website; for analytics and to measure the performance of our advertising; to detect and prevent fraud.

3. Legal Basis for Processing (EEA/UK Visitors)
Where GDPR applies, we process your personal information based on: performance of a contract (fulfilling your order), your consent (marketing communications, non-essential cookies), our legitimate interests (improving our Services, preventing fraud, analytics), and compliance with legal obligations. Pure State Wellness is operated by Helium AG, S.L., Madrid, Spain, which acts as the data controller of your personal information for GDPR purposes.

4. Who We Share Your Information With
We do not sell your personal information. We share information only with service providers who process it on our behalf, for the following purposes:

  • Payment processing: Shopify Payments / Stripe
  • Order fulfillment: Supliful, Inc. (receives your name and shipping address to prepare and ship your order)
  • Email/SMS marketing: Klaviyo (only if you opt in)
  • Advertising and analytics: Meta (Facebook/Instagram) and other advertising platforms, via tracking pixels, if you have not opted out
  • Store platform: Shopify Inc., which hosts our website and processes data as necessary to operate the Services

Each of these providers is contractually bound to use your information only for the services they provide us.

5. Cookies and Tracking Technologies
We use cookies and similar technologies for essential site functionality, analytics, and advertising. On your first visit, you will be asked to consent to non-essential cookies. You can change your preferences at any time via Cookie Settings in the footer. Declining non-essential cookies will not affect your ability to browse or purchase.

6. Your Privacy Rights

If you are located in the EEA, UK, or Switzerland (GDPR):
You have the right to: access the personal information we hold about you; request correction of inaccurate information; request deletion of your information; object to or restrict certain processing; request a portable copy of your data; and lodge a complaint with your local data protection authority. To exercise these rights, contact us at support@purestatewellness.com.

If you are a California resident (CCPA/CPRA):
You have the right to: know what personal information we collect, use, and disclose; request deletion of your personal information; correct inaccurate personal information; opt out of the sale or sharing of your personal information for cross-context behavioral advertising; and not be discriminated against for exercising these rights. We do not sell personal information for money. We may "share" information with advertising partners like Meta for targeted advertising, which you can opt out of via the "Do Not Sell or Share My Personal Information" link in our footer. To exercise your other rights, contact us at support@purestatewellness.com.

California "Shine the Light" law: California residents may request, once per year and free of charge, information about the categories of personal information we have disclosed to third parties for their direct marketing purposes in the preceding calendar year. To make such a request, email support@purestatewellness.com with "Shine the Light Request" in the subject line, along with your name and address.

Other U.S. states: If you reside in a state with a comprehensive privacy law (e.g., Colorado, Connecticut, Virginia, Utah), you may have similar rights to those described above. Contact us at support@purestatewellness.com to exercise them.

7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy — including maintaining your order history for warranty, tax, and accounting purposes — or as required by applicable law.

8. International Data Transfers
Pure State Wellness is based in Spain and serves customers in the United States and elsewhere. Your personal information may therefore be transferred to, and processed in, countries other than your own, including the United States. Where required, we rely on appropriate safeguards (such as Standard Contractual Clauses) for such transfers.

9. Children's Privacy
Our Services are not directed to individuals under 18. We do not knowingly collect personal information from children.

10. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be communicated via email or a notice on our website.

11. Contact Us
Pure State Wellness is a brand operated by Helium AG, S.L.
28935 Madrid, Spain
Email: support@purestatewellness.com